Marcelo
materialize ideas
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SENRI

SENRI is the main product of the Tokyo-based start-up Robomarketer, SENRI is an automated marketing assistant, similar to SIRI or Alexa. The CEO needed a metaphor for the word as in Japanese (千里眼) it means “the eye that can see everything”. Previously I developed the identity for Robomarketer which has a logo that was inspired on a Tangram, in the same direction SENRI logo resembles a diamond made of pieces similar to the Robomarketer logo to signify the SENRI metaphorical eye.

For SENRI I have also created the product visual style, this included a UI-driven color palette and a custom set of icons which was generated and maintained as a icon-font this to be incorporated in the application UI and other collateral materials.

For the initial product brainstorm about functionality I have also created a set of hi-fi wireframes to define some interactions and to determine the effectivity of the usage on smaller devices such as the iPhone SE.

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Senri UI wires

Senri UI wires

Building wire flows to discuss with developers the best approach to build the UI.

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