materialize ideas
materialize ideas
In 2013, while on vacation in San Francisco, an ex-colleague asked me to join a small start-up in Tokyo, Japan - Kaizen Platform - a full enterprise optimization service. The service required identity development and clear interaction design for its initial service flow.
After deliberating with the founders and exploring many ideas, we agreed that the logo should include the letter "K" and have a relation to analytics. To achieve this, I used mood boards in the ideation process, and that's how the logo was born. After completing the logo design, I moved on to the Brand Guidelines document and then to creating a design system for the UI. During this process, I ensured that the interaction design for service usage was paramount. For the technical implementation, Kaizen Platform was built using Angular JS, which I was familiar with, having worked with it before.
After launching the first iteration of the app, we conducted customer interviews with all the main companies using the service. I gathered both objective and subjective feedback and created satisfaction customer maps to categorize how users were using our service. Personal interaction with the users proved invaluable and a great resource to improve the service overall.
This is a snap of the Brand book document I did after finish the design of Kaizen Platform logo and identity.
Showing a snippet of the product site, as originally was designed.
The original system was built in Ai, then we built a CSS library, but before I left we created a Sketch-based design system.
This document was based on interviews to current front app users, and allowed us to understand the emotions that were encounter while using the service, also highlights suggestions based on usage.
You can see some positive emotions, some frustrations and some potential solutions based on real users feedback and interviews.