Kaizen Platform branding guideline
This is a snap of the Brand book document I did after finish the design of Kaizen Platform logo and identity.
Showing a snippet of the product site, as originally was designed.
Kaizen Platform app design system
The original system was built in Ai, then we built a CSS library, but before I left we created a Sketch-based design system.
This document was based on interviews to current front app users, and allowed us to understand the emotions that were encounter while using the service, also highlights suggestions based on usage.
User journey detail
You can see some positive emotions, some frustrations and some potential solutions based on real users feedback and interviews.