Marcelo
materialize ideas
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KAIZEN

In 2013 while I was on vacation in San Francisco, an ex-colleague asked me to join a small start-up in Tokyo Japan, Kaizen Platform a full enterprise optimization service. The service needed an identity development and a clear interaction design for their initial service flow.

Deliberating many ideas with the founders, they wanted the logo to include the “K” and certain relation to analytics, my approach was to use mood boards for this process, so the logo was born this way. Following this stage I moved to the Brand guidelines document and from there onto creating a design system for the UI parallel to the ideation stage in which the Interaction for service usage was paramount. For the technical implementation Kaizen Platform was build using Angular JS so my familiarity with the limitations and flexibility of this framework.

Once we launched the first iteration of the app, followed a series of customer interviews for all the main companies that were using the service, at this stage I gather all the objective and subjective feedback and created satisfaction customer maps to categorize how the user were using our service, the personal interaction with the users themselves proven to be invaluable and a great resource to improve the service overall.

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Kaizen Platform branding guideline

Kaizen Platform branding guideline

This is a snap of the Brand book document I did after finish the design of Kaizen Platform logo and identity.

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Product website

Product website

Showing a snippet of the product site, as originally was designed.

Kaizen Platform app design system

Kaizen Platform app design system

The original system was built in Ai, then we built a CSS library, but before I left we created a Sketch-based design system.

User journeys

User journeys

This document was based on interviews to current front app users, and allowed us to understand the emotions that were encounter while using the service, also highlights suggestions based on usage.

User journey detail

User journey detail

You can see some positive emotions, some frustrations and some potential solutions based on real users feedback and interviews.