Marcelo
materialize ideas
pokelabo_01.png

GREE

In 2012 I was traveling to Tokyo at least once every month while working for GREE in San Francisco. GREE is a Mobile game company in Tokyo, Japan that was expanding and creating their own distribution platform. For GREE I worked in 2 main projects, A social platform communication mobile app and a chat mobile app for GREE games, both iOS and Android native.

The application for platform communication and interaction was called Tellit (テリット) when finished it had the same functions of most similar apps nowadays (call, stickers, filters, multi chat, etc) for Tellit I created the app logo and overall UI style, also a design system including custom icons. For the initial stages multiple micro-interaction prototypes and hi-fi wireframes for deliberating direction. For prototyping interactions and animations I relied on Keynote.

Tellit was a important learning experience at the time I was travelling back and forth from San Francisco to Tokyo, the front end iOS and Android developers were in Tokyo, however the back-end and logic was done in Amsterdam, so the Sprints for development were driven by the European developers. Interacting with 3 time zones and working remote with 3 large teams of Product designers and developers solidify my personal work process.

The second app was build alongside the GREE subsidiary company called POKELABO, this was a dedicated game chat app, however for this app a complete branding was necessary so a lot of exploration went into action, both to match the look and feel of the company itself and to differentiate from competitors.

Pokechat option 01

Pokechat option 01

This was one of Pokechat brand options, in this image the Sign-up screen

Pokechat Option 2

Pokechat Option 2

Another Pokechat UI option, this one was the chosen one, and become the standard Game chat app.

Pokechat UI

Pokechat UI

UI details, showing the branding, color palette and style.

GREE platform communications app Tellit

GREE platform communications app Tellit

Showing some document outlining the overall design on an iPhone 5.

rec_gree_07.png
GREE Tellit platform iOS app UI styleguide

GREE Tellit platform iOS app UI styleguide

This is a general view of the document for the GREE UI guidelines for the iOS app.